Mexico City senior leader in Social Media and Content Management with 15 years of experience designing content and digital communication strategies for premium consumer brands, retail, hospitality, and tech.
Over the years, I have led multidisciplinary teams of all sizes, building content ecosystems, digital campaigns, and brand narratives that drive brand visibility, audience growth, and achieve sustained positioning.
My responsibilities have included launching large-scale campaigns, opening new hospitañity venues, and setting up communication and social media hubs, sometimes from scratch, translating business insights and needs into creative frameworks.
My resume and portfolio showcase examples of my most relevant work for brands such as Telcel, Cinépolis, Grupo Alsea, Kellogg’s Latam, American Express, American Eagle, among others, during my time at agencies such as Flock, KTBO, Havas Sports & Entertainment, and Foodie Groovy Group.